Meta & Paid Social
Paid social where creative answers to the curve.
Meta, Instagram, TikTok. Creative wins auctions, but the curve decides budgets — we test angles and hooks against the return on the next dollar, not against vanity CTR.
What we run
Creative testing framework
Structured angle → hook → format testing with kill rules, so losers die fast and winners get the budget.
Audience & signal hygiene
Pixel/CAPI events verified, exclusions maintained, and broad targeting used where the algorithm has earned it.
Scaling protocol
Budget steps sized to the curve — no 3am budget doubling that resets learning and torches a week of data.
Profit-first reporting
Blended and per-channel marginal returns reconciled to margin, monthly.
Where the curve comes in
Social scales beautifully until frequency and audience depth turn dollars into impressions nobody wanted. The curve shows the exact spend where that flip happens — before your P&L does.
Which package
Growth — $549/month
Launch covers one social channel done properly. Growth runs Google and social together, which is where the interesting budget-allocation decisions live.